DEALERDEALER
For franchise & independent dealers

Your inventory,
answering for itself.

An AI concierge that lives on your existing website, knows every unit on your lot — new and pre-owned, real window-sticker specs — and turns anonymous browsers into phone-number leads.
No app. No forms. One line of code.

Porsche 911 S/T — a real unit the concierge sells from
Lowest-mileage 911 you have?
I have a 2024 Porsche 911 S/T available for $1,099,900 with 18 delivery miles.
Text message · Prestige Motor Group
The 911 S/T you saved just had a price adjustment to $1,079,900.
Real unit, real photo, real answer — from the live pilot store.
Side by side

A typical dealer bot vs. DealerDealer

Same customer. Same question. Watch what each one does with it.

Typical website chat what most stores run
No inventory knowledge. A form. A 24-hour wait.
DEALERDEALER live on your site
Real inventory. A captured phone lead. A text that brings them back.
What it does

Every visitor gets your best salesperson.
You get their number.

Built and proven on a live luxury franchise store (BMW · Mercedes-Benz · Porsche · Volvo) — every feature below is running in production today.

🚗

Knows every unit on your lot

New, used and CPO — synced from your own website twice a day. Real prices, real mileage, engine, transmission, fuel economy, colors and photos. It never invents a car and never guesses a spec.

💬

Answers like a top salesperson

"Manual 911s under $200k?" "Cheapest AMG?" "Does the X3 seat five?" One clean sentence plus the actual cars — photo, price, miles — right in the chat. Hours, financing and specials too.

Saves become sales — and it remembers

Shoppers heart the cars they love, and the site remembers them in their browser: come back next week and their saves are still there — no account, no login. The moment a car is hearted, the concierge offers to watch it: a text if the price is adjusted, a promotion hits, or a similar unit arrives.

🔔

A buyers-in-waiting list

Customer wants a car you don't have? It captures exactly what they want and their number — and texts them the moment one lands on your lot. You know a unit is pre-sold before you buy it.

📊

A dashboard full of named leads

Every visit, every question, every saved car — and a table of real phone numbers with the exact vehicles they're watching. Wake up to leads, not chat transcripts.

One line of code. No app. Your name on it.

Paste one script tag on your site — and your brand microsites, where it auto-scopes to that make. Customers install nothing, and the bot carries your store's name and look, not ours. SMS does the re-engagement an app would, without the download.

The dealer view

Your morning dashboard

This is what the concierge hands your team: not transcripts — phone numbers attached to specific cars and specific wants.

yourstore.com/concierge/dashboard

Prestige Motor Group — Concierge Dashboard

Last 30 days · updates live as customers use it
1,284Visits
391Unique shoppers
2,113Questions
148Cars saved ♥
57Phone leads
23Buyers waiting
Phone leads — watching saved cars
(407) 555-01982023 Porsche 911 Carrera GTS — $165,900
saved 2 days ago · price-adjustment + similar-arrival texts armed
(321) 555-01422024 BMW X5 xDrive40i — $55,900 · 2026 BMW M2 — $76,800
saved yesterday · 2 cars watched
(689) 555-01772022 Mercedes-AMG E 53 Coupe — $59,900
saved 4 hours ago
Buyers in waiting — cars you don't have yet
(407) 555-01632019 Porsche 911 Turbo
texts the moment one arrives · asked 3 days ago
(352) 555-0129Mercedes-Benz G 63
any year · asked yesterday
Latest questions
11:42p"cheapest certified SUV you have"
→ I have a 2021 Volvo XC60 T6 Momentum available for $26,900 with 67,851 miles.
10:15p"do the M2 come in manual"
→ Yes — the 2026 BMW M2 is a 6-speed manual, $76,800 with delivery miles.
Try it on your own phone

Get the exact texts your customers would get

Enter your mobile number and you'll get three texts, exactly as your customers would: a price adjustment on a saved car right away, "the car you asked about just arrived" about 30 seconds later, and "a car similar to the one you saved just arrived" about 30 seconds after that. All from a fictitious store.

One demo per phone number. Standard messaging rates apply. Your number is used only to send these three demo texts — it is not stored for marketing or shared. Reply STOP to opt out.
Going live

Three steps. No IT project.

 

1

We sync your inventory

No DMS integration required to start — the concierge reads your website's own listings the way a customer would, twice a day, specs and photos included.

2

Paste one line of code

One script tag on your site. Add it to your brand microsites too — it automatically scopes to that make's showroom.

3

Watch the leads arrive

Saved cars, buyers-in-waiting, price-watch signups — all with phone numbers, all in your dashboard, texts sent automatically.

Your platform is fine

Works with DealerOn, Dealer.com —
and fully custom sites.

DealerDealer doesn't replace your website or touch your platform. The widget is one script tag (every provider supports it — or drop it in through Google Tag Manager), and the inventory sync reads your site the way a customer does — no feed, no DMS integration required to go live. Our pilot store runs a fully custom-built site.

DealerOnDealer.comDealer Inspire DealerFireDealer eProcessSincro fusionZONEWordPressShopify Custom-built sitesBrand microsites

All we need from you

1 · Your website addressThat's the inventory source. We sync every unit — specs, prices, photos — twice a day, automatically.
2 · One script tag on your sitePaste it yourself, drop it in Google Tag Manager, or forward it to your website provider — any of the three works.
3 · 15 minutes with a managerTo confirm hours, current specials and financing talk-track — so the concierge never guesses. Optional upgrades later: your DMS feed for even richer data, and leads pushed straight into your CRM.
The honest comparison

Why this isn't "another chat widget"

 

Typical dealer botDealerDealer
Knows your actual inventory, unit by unit✗  canned scripts✓  every car, synced twice daily
Answers spec questions (engine, trans, mpg)✓  from real window-sticker data
Shows the car — photo, price, miles — in chat
Captures a phone lead without a form✗  name/email form → CRM queue✓  conversationally
Remembers returning shoppers & their saved cars✗  every visit starts over✓  no login needed
Price-adjustment texts on saved cars✓  automatic
Arrival texts for cars you don't stock yet✓  a buyers-in-waiting list
Customer downloads anythingSometimes pushes an appNever — plain web + SMS
InstallIT project / platform migrationOne line of code
Simple pricing

$500 install. $500 a month. That's it.

No per-lead fees, no percentage of anything, no long-term contract. The leads it captures are yours.

$500 one-time install
  • Inventory sync built for your website — every unit, real specs & photos
  • Concierge trained on your store: sales & service hours, address & directions, special financing, current promotions
  • Named your way — it's your bot, not ours: "Ask Smith BMW", "The Lot Line", your mascot — your name, your colors
  • Widget installed on your site and brand microsites
  • Texting set up and carrier-verified
  • Dealer dashboard live from day one
$500 per month · maintenance contract
  • AI answers 24/7 · inventory re-synced twice a day
  • Customer texts included: price adjustments, promotions, similar arrivals, wanted-car arrivals — for everyone who signs up
  • ♥ saves, buyers-in-waiting list & phone-lead dashboard
  • Store facts kept current — hours, specials, financing
  • Support, updates and improvements included

Available add-ons

🌙

After-hours support tickets

A service question at 11pm? The concierge takes the issue and the customer's number, opens a ticket, and your team calls back first thing in the morning.

📅

Test-drive & demo booking

Customers pick a day and time right in the chat — it lands with your team, and the customer gets a confirmation text.

💳

Deposits to hold a car

A serious buyer can place a card deposit in the chat to hold the unit before someone else gets it.

What they look like in the chat

🌙AFTER-HOURS TICKET · 11:42 PM
My X5's check-engine light just came on and you're closed
Sorry about that — let me open a ticket for our service team right now. What's the best number to reach you?
407-555-0198
✓ Ticket #1042 opened — service calls you at 7:30 AM
7:31 AM · text message
Prestige Motor Group Service: Good morning — calling about last night's check-engine light. You're first in line today.
📅TEST-DRIVE BOOKING
Can I test drive the X5 M50i Saturday?
Absolutely — Saturday we have 10:15 AM or 1:30 PM open. Which works better?
1:30
✓ Booked — Saturday 1:30 PM with Marcus
Confirmation · text message
Prestige Motor Group: You're confirmed — Sat 1:30 PM, 2021 BMW X5 M50i test drive. Reply R to reschedule.
💳DEPOSIT TO HOLD A CAR
I want the GT4 but I get paid Friday — can you hold it?
I can hold it with a fully-refundable $500 deposit — want the secure payment link?
Yes
Secure deposit — $500.00Visa ····4242 · PAID ✓
✓ 2020 Cayman GT4 marked HOLD for you through Friday

Add-ons are scoped and priced per store.

Put it on your store this week.

A 10-minute walkthrough on your own inventory is the whole pitch.

Book a walkthrough